The launch of a new $50 million growth fund was announced this week by Rx3 Ventures, identifying Super Bowl Champion Aaron Rodgers as the firm’s co-founder. The fund will provide value-add capital to companies throughout the consumer landscape. By leveraging connections in the entertainment and sports worlds with Rx3 Ventures’ institutional resources and partner experience, the fund will gain a differentiated deal flow, in addition to bringing value to their portfolio companies.
“With more and more access to deal flow, it’s hard for any athlete or high-profile individual to adequately evaluate each opportunity,” said Rodgers in a press statement. “We are in a unique position to help drive positive outcomes for companies, particularly consumer brands, but the relationship needs to be authentic. With Rx3, I saw the opportunity to create an investment platform that brings together a group of like-minded influential investors and their respective networks with the backing of institutional resources.”
Rx3 isn’t a stranger to brand investment, with previous examples from across the stage spectrum including VICIS, Privé Revaux, Hydrow, and CorePower Yoga. Their core strategy includes identifying mixtures of venture and growth stage investment opportunities, partnering with leading growth capital and private equity funds, and promoting relationships where key influencers like Rodgers have a stake in the brand’s long-term success.
Additional co-founders and general partners are Byron Roth and Nate Raabe of ROTH Capital Partners, while participating investors include other professional athletes, entrepreneurs, actors, and musicians. This mixture of business and entertainment partners with institutional resources lets Rx3 provide value beyond capital to their brands.